1044 Sutton Bridge Rd, Rainbow City, AL 35906

Redfield Group is your trusted

Real and Personal Property Asset Managers

Our History

Redfield Group Auctions Inc., founded in 2001, is one of the nation’s leading auction firms, conducting auctions in over 40 states, Mexico and the Bahamas.  In the beginning, we focused mainly on higher end real estate properties around North America.  In 2011, we added business, industrial and collectible assets to our portfolio of services and have conducted over 300 auctions since that time selling those type assets to buyers in more than 10 countries.  We have never left our roots of real estate and continue to work with owners, agents and other auctioneers around the country to bring spectacular properties to market. We are honored to be a professional company with strong ethics and a member in good standing with both The National Auctioneers Association and The Alabama Auctioneers Association. Our staff includes graduates of CAI – Certified Auctioneers Institute, Certified Estate Specialists, USPAP complaint appraisers, Benefit Auction Specialists and ATS – Auction Technology Specialists.

Our Certifications and Designations

Experience and Training Make a Difference

Award winning
marketing and
international exposure

Redfield Group is a member of MarkNet Alliance which is a group of 65 auction companies spanning the US and internationally. This partnership allows us to provide our client with cutting edge technology and market reach unsurpassed by any other network. So what does that mean to our clients?

• Over 685,000 registered bidders
• From all 50 states
• And over 80 countries
• 200,000 email subscribers
• 1.2 million web visitors per month • Over $1 billion in assets sold yearly
   and over 3,000 pieces of real estate sold each year
• Sold more than 50,000 acres in 2019
• The Land Report named MarkNet Alliance highest nationally among its 2018 Top Auction Houses  list with over $500m total annual land sales                                                                

Redfield has and continues to invest heavily in marketing and technology to bring the latest innovations to our clients. We offer live, online, simulcast and hybrid auction formats and combine those with our award-winning marketing campaigns to bring the results our clients want and deserve. Combining our technology and experience with that of more than 60 other auction companies insures that we have the ability to sell any type asset in any location.

Why trust your valuable assets with any program that doesn’t have the same capabilities, experience and market exposure. Presenting your assets to the right markets is the key to driving value and Redfield Group combined with the MarkNet advantage does just that. The power of finding 1, 2, 5 or 50 more bidders for your assets can make tens or hundreds of thousands of dollars in difference in price realized. Why would you settle for anything less than the best?

Contact us today for a free, no cost or obligation consultation to find out if our programs are right for you.

Our Services

Real Estate Auctions

We offer real estate auction services for land, homes, developments, condos, lots, commercial, farms and all other types of real property. We have helped clients sell over 1,000 properties where other programs had failed.  Let us assist you in determining if an auction is right for you.

Personal Property/Business and Industrial Sales and Appraisals

Comprehensive, powerful marketing and attention to detail in every aspect of the auction transaction provides our clients with timely and reliable results. We offer several different platforms and solutions based on the type and quantity of assets that are presented to national and international buyers.                                                                                                                    Redfield has multiple USPAP compliant appraisers on staff to handle appraisals for lenders, attorneys, estates, individuals and companies.  Appraisals for loan purposes, insurance, estate settlement, divorce and other reasons will be USPAP compliant to the rigorous guidelines set by the Uniform Standards of Professional Appraisal Practice overseen by congress.

Estate Management

Complete estate management and downsizing solutions: We help you through life’s changes. After a thorough evaluation, we’ll determine your needs and determine what works best for your situation and manage the process from start to finish. Our complete services leave no detail to chance…from strategic planning and logistics to evaluation and marketing.

Real Estate Results

La Paz, Mexico

Artesia, MS

Charleston, SC

Business and Industrial Results

Complete sellout of Industrial machinery Gadsden, AL

Oxford, Alabama

Complete sellout of industrial machinery for plant closing Alabama

Estate Results

Gloster, Mississippi

Complete sellout of small engine repair shop for family conservator.  Alabama

Complete sellout of home and antiques South Carolina

Contact us

Don’t hesitate to contact us with questions! We welcome the opportunity to discuss your assets and our services in more detail today. Find out if an auction is right for you and your situation.

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